It is not good enough to be an author alone. There is no single network of interaction that is favored by the audience. Therefore as a marketing expert you have to go where the target market is and connect to them through their favored medium of communication, whatever it is. If you are looking into Net options, twitter would certainly be on the top of the list as for social networking websites are concerned. You can advertise your publication on twitter using following standards:1. It is human nature for all readers to be curious regarding the author and needing to know more about his person. Therefore you can connect to the audience by sharing a little details about yourself, your experience while writing the book or your inspiration for guide etc. An additional useful method would certainly be to take part in what is called micro blog writing, where in you can release some small extracts of guide which when checked out will motivate visitors to access your internet site via the faster way web link that you provide on the blog site web page and possibly get guide online from your website. Now you know that is to be done, proceed and utilize the Internet and twitter to your optimum benefit.